Who We Are

          SMC Marketing specializes in providing banks and the financial services sector with strategic marketing solutions.  We deliver marketing services that reduce the cost of having full-time employees assigned to high-level projects.  By involving SMC Marketing in the development and deployment of your marketing program, you can focus on your core competencies and company-wide initiatives. 

 

          The development of customer relationship-building programs is at the heart of SMC Marketing.  Our expertise is in developing programs that increase market position and drive profitability through customer-facing communications and rewards during the acquisition, referral, cross-sell and retention processes.

 

          Since 1996, SMC Marketing has developed and managed successful customer recognition and  

retention programs.  We have also designed product cross-sell programs, created new business presentations, and developed field marketing programs for multiple unit companies.

 

          Additionally, SMC Marketing can function as an in-house marketing department, supplying companies with the expertise of marketing professionals with extensive experience in the marketing services arena.  We provide a results-driven outsource solution that reduces operating costs and improves efficiency and effectiveness.

 

          Regardless of the size of your marketing venture, we will assist you in efficiently meeting your needs, with an accomplished team of marketing professionals selected for your specific marketing requirements.

What We Do

Relationship Marketing

 

          •  Design, implement and manage personalized one-to-one customer acquisition, retention,         

              referral, recognition and rewards programs, customized to support each client’s criteria and

              objectives

          •  Develop customer-facing programs specific to each individual customer’s preference for

              interaction

          •  Customer reward program design, featuring incremental levels of interactivity and rewards

              determined by customer profitability and other key factors

          •  Holistic program design recognizing each customer life stage, evolving from acquisition and

              welcome, to cross-sell and retention, and including win-back and reactivation 

Strategic Marketing

          •  Design and manage strategic marketing plan

          •  New product development and introduction

          •  Design and manage customer retention programs

          •  Manage name change introduction

          •  Develop cross-sell and up-sell programs

          •  Launch and manage geographic and office expansion programs

Marketing Management

          •  Increase marketing department productivity and efficiency through re-allocation of manpower                  and responsibilities

          •  Prepare and manage department budget

          •  Develop marketing and business plans

          •  Provide interim marketing management assistance

          •  Manage transition teams for mergers, acquisitions and consolidations