• LinkedIn Social Icon

$70 Billion Retail Bank

Objective

     •  Increase customer retention and cross-sell / up-sell among highly profitable customers

 

Target

     •  Investment customers of the bank

Solution

     •  Customer Relationship Marketing Program featuring direct mail campaign, including customer mail campaign, including customer feedback, incentives and individualized (1:1) product sales

 

Program Overview

     •  Develop program concept

     •  Manage program execution, including organization and supervision of all departments and vendors, both internal and external 

     •  Create surveys to gauge customers' needs and future interests

     •  Recommend follow-up activities in sales department and investment specialists

     •  Design customer reward program

     •  Recommend cross-sell opportunities

     •  Develop events to enrich customer experience with bank and its investment representatives

Results

     •  Increased assets per customer, maintained customer base in midst of corporate re-engineering and branch closures