$327 Billion National Thrift

Objective

•  Improve personal marketing program for investment representatives to utilize in communicating to their existing and potential clients during corporate re-branding

•  Enhance customer relationships

 

Target

•  Investment services representatives

 

Solution

•  Develop resource guide with pre-approved sales letters, contests, incentive programs,

public relations, sales support, compliance and legal information

 

Program Overview

•  Consolidate disparate information in one location (guide) containing all resources needed

by investment representatives

•  Evaluate existing sales efffectiveness

•  Supervise re-design of collateral materials used by investment representatives

•  Identify and develop event and promotional opportunities through branch network

•  Manage approval of all items requiring regulatory approval

•  Recommend vendor co-op opportunities to reduce advertising and promotional costs

•  Develop seasonal promotions

 

Results

•  Reduced agent cost and mailing time, provided consistent communications, increased agent

communications to important customers, resulting in increased revenue and improved customer relationships