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What We Do

Relationship Marketing

 

          •  Design, implement and manage personalized one-to-one customer acquisition, retention, referral, 

recognition and rewards programs, customized to support each client’s criteria and objectives

          •  Develop customer-facing programs specific to each individual customer’s preference for interaction

          •  Customer reward program design, featuring incremental levels of interactivity and rewards determined by customer profitability and other key factors

          •  Holistic program design recognizing each customer life stage, evolving from acquisition and welcome, to cross-sell and retention, and including win-back and reactivation 

 

Strategic Marketing

          •  Design and manage strategic marketing plan

          •  New product development and introduction

          •  Design and manage customer retention programs

          •  Manage name change introduction

          •  Develop cross-sell and up-sell programs

          •  Launch and manage geographic and office expansion programs

Marketing Management

 

          •  Increase marketing department productivity and efficiency through re-allocation of manpower and responsibilities

          •  Prepare and manage department budget

          •  Develop marketing and business plans

          •  Provide interim marketing management assistance

          •  Manage transition teams for mergers, acquisitions and consolidations