
What We Do
Relationship Marketing
• Design, implement and manage personalized one-to-one customer acquisition, retention, referral,
recognition and rewards programs, customized to support each client’s criteria and objectives
• Develop customer-facing programs specific to each individual customer’s preference for interaction
• Customer reward program design, featuring incremental levels of interactivity and rewards determined by customer profitability and other key factors
• Holistic program design recognizing each customer life stage, evolving from acquisition and welcome, to cross-sell and retention, and including win-back and reactivation
Strategic Marketing
• Design and manage strategic marketing plan
• New product development and introduction
• Design and manage customer retention programs
• Manage name change introduction
• Develop cross-sell and up-sell programs
• Launch and manage geographic and office expansion programs
Marketing Management
• Increase marketing department productivity and efficiency through re-allocation of manpower and responsibilities
• Prepare and manage department budget
• Develop marketing and business plans
• Provide interim marketing management assistance
• Manage transition teams for mergers, acquisitions and consolidations