#1 International

Real Estate Corporation

Objective

•  Integrate newly-affiliated offices into corporate network

Target

•  New office acquisitions (multi-branch systems)

Solution

•  Develop marketing integration program to re-brand newly acquired offices

Program Overview

•  Develop marketing plan unique to each acquisition

•  Manage announcement of ad design and media placement

•  Manage press relations (press release, articles, events, press conference)

•  Introduce new marketing materials and standards, award programs, signage, nationally

supported community involvement opportunities, national advertising programs and other

resources

•  Create new office announcement kit

•  Develop "Transition Guide", which becomes national program guide for future acquisitions

Results

•  Completely integrated acquired offices and agents, leveraged new brand strength to re- 

position newly-affiliated entities into superior market position