#1 International

Real Estate Corporation

Objective

     •  Integrate newly-affiliated offices into corporate network

 

Target

     •  New office acquisitions (multi-branch systems)

Solution

     •  Develop marketing integration program to re-brand newly acquired offices

Program Overview

     •  Develop marketing plan unique to each acquisition

     •  Manage announcement of ad design and media placement

     •  Manage press relations (press release, articles, events, press conference) for     

        announcement 

     •  Introduce new marketing materials and standards, award programs, signage, nationally

        supporter community involvement opportunities, national advertising programs and other

        resources

     •  Create new office announcement kit

     •  Develop "Transition Guide", which becomes internal program guide for future acquisitions

Results

     •  Completely integrated acquired offices and agents, leveraged new brand strength to re- 

        position newly-affiliated entities into superior market position

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