Skip to main content

It's All About The Relationship

Who We Are  Our Expertise  Clients Served  What Our Clients Say  Selected Case Histories  Published Articles  Our President  Contact Us   


 

  Our Expertise




 RELATIONSHIP MARKETING

 

  •  Design, implement and manage personalized one-to-one customer acquisition, retention, referral,   

       recognition and rewards programs, customized to support each client’s criteria and objectives

  •  Develop customer-facing programs specific to each individual customer’s preference for interaction

  •  Customer reward program design, featuring incremental levels of interactivity and rewards determined by 

       customer profitability and other key factors

  •  Holistic program design recognizing each customer life stage, evolving from acquisition and welcome, to 

  

     cross-sell and retention, and including win-back and reactivation

 


 STRATEGIC MARKETING

 

  •  Design and manage strategic marketing plan

  •  New product development and introduction

  •  Design and manage customer retention programs

  •  Manage name change introduction

  •  Develop cross-sell and up-sell programs

  •  Launch and manage geographic and office expansion programs

 


 MARKETING MANAGEMENT

 

  •  Increase marketing department productivity and efficiency through re-allocation of manpower and responsibilities

  •  Prepare and manage department budget

  •  Develop marketing and business plans

  •  Provide interim marketing management assistance

  •  Manage transition teams for mergers, acquisitions and consolidations