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It's All About The Relationship

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       BETSY VAVRIN, founder and president of SMC Marketing, is an experienced marketing executive with   more than 20 years of marketing management experience.  Her expertise is in developing customer-  

  driven strategic marketing programs that deepen the customer’s relationship, increase profitability and 

  improve customer loyalty.

 

     Betsy’s background includes management positions at Fortune 500 companies—vice president, senior 

  marketing manager at Great Western Bank and vice president of marketing for Coldwell Banker,   

  Southwest.  She brings both a depth and breadth of experience to address the marketing needs of   

  major national corporations, as well as those of smaller, region and local companies.

 

     Addressing each project from a strategic perspective, Betsy is particularly adept at designing   

  national marketing programs for the unique needs of national, multi-unit and franchise organizations.   

  She has successfully created and managed national marketing programs introducing cross-sell and   

  customer-referral marketing across business units. 

 

      She has also developed system-wide local marketing programs, including those with a shared platform for developing and executing   

  grand openings, open houses, local and co-op advertising, community involvement, strategic alliances, seminar programs, promotions 

  and public relations.

 

      To increase her clients’ profitability and lower their costs, Betsy has also developed client-specific customer retention programs.   

  These programs include customer recognition and reward features, integrated communications programs as well as cross-sell and up-

  sell elements. 

 

      The retention programs created and directed by Betsy and her company,have been successful in reducing customer churn, 

  developing new accounts, referring new customers and bringing in new assets.  Whether the financial product is banking, real estate or     insurance related, Betsy’s expertise in designing customer retention programs has had exceptional results.

 

      Betsy has written articles about these and other strategic marketing programs that have been published in the Wall Street Journal,  

  Advertising Age, Los Angeles Business Journal and other professional publications.

 

      Betsy completed her postgraduate studies at the University of California at Los Angeles, and is an honors graduate of California   

  State University at Fullerton. 

 

      In addition to her membership in numerous professional marketing associations, her involvement in the community has included board  

  positions with the American Heart Association, the Junior League of Los Angeles, the Peninsula Committee of the Los Angeles  

  Philharmonic, My Friend’s Place and Center for Healthy Aging, among others.  She is also a docent at The J. Paul Getty Museum, and has   recently been appointed to the ExxonMobil Torrance Refinery Community Advisory Panel.

 

     Betsy and her husband, Otto, who represents film and Television composers, reside in Redondo Beach, California.