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It's All About The Relationship

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$70 Billion Retail Bank > #1 Intl Real Estate Corp > $28 Billion National Savings Bank > $558 Billion International Insurance Corporation > $327 Billion National Thrift >  

#1 International Real Estate Corporation

 

  OBJECTIVE

     •  Integrate newly-affiliated offices into corporate network

 

  TARGET

     •  New office acquisitions (multi-branch systems)

 

  SOLUTION

     •  Develop marketing integration program to re-brand newly acquired offices

 

  PROGRAM OVERVIEW

     •  Develop marketing plan unique to each acquisition

     •  Manage announcement of ad design and media placement

     •  Manage press relations (press release, articles, events, press conference) for announcement 

     •  Introduce new marketing materials and standards, award programs, signage, nationally supporter community involvement      

        opportunities, national advertising programs and other resources

     •  Create new office announcement kit

     •  Develop "Transition Guide", which becomes internal program guide for future acquisitions

 

  RESULTS

     •  Completely integrated acquired offices and agents, leveraged new brand strength to re-position newly-affiliated entities 

         into superior market position